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YTL e-Solutions subsidiary to list on London Stock Exchange
 

Kuala Lumpur, 3 November 2004

YTL e-Solutions Berhad (YTL e-Solutions) announced today a proposal to list an incubatee on the Alternative Investment Market (AIM) of the London Stock Exchange (LSE).

AIM is the LSE’s international market for young and growing companies, enabling these businesses to access the capital and liquidity of the London markets – amongst the largest and most dynamic in Europe. AIM is specially tailored to suit growing businesses and its flexibility attracts a wide range of companies, from young and venture capital-backed businesses to long-established family concerns. Since AIM opened in 1995, more than 1300 companies have been admitted and more than ?11 billion has been raised collectively.

 
YTL Info Screen’s high-resolution video displays on the Kuala Lumpur Express Rail Link.

YTL e-Solutions announced its proposal to list a UK-incorporated subsidiary to undertake its narrowcast advertising business. The UK vehicle will also acquire YTL Info Screen Sdn Bhd (YTLIS), YTL e-Solutions’ wholly-owned subsidiary.

YTLIS is principally involved in creating, providing and advertising content, media, web media, and up-to-date information via electronic media. Since its commercial launch in 2003, YTLIS has become a leading owner of electronic displays and systems used for ‘narrowcasting’ and a developer of digital media solutions in Malaysia. YTLIS narrowcasts over 160 high resolution video displays on the Kuala Lumpur Express Rail Link as well as displays in and around the Starhill and Lot 10 shopping centres.

Having pioneered the development of this unique wireless narrowcast media platform, YTLIS is capable of providing a one-stop-shop for design, installation, content creation and management, and support services to customised media networks. This platform also enables YTLIS to deliver high impact advertising content to any outdoor or indoor environment and significant opportunities to expand this business model to the UK digital media market have been identified.

Tan Sri Dato’ (Dr) Francis Yeoh Sock Ping, Executive Chairman and Managing Director of YTL e-Solutions, said: “Our narrowcast business is intended to introduce Malaysia’s intellectual capital to the dynamic, multi-billion pound UK media industry, enabling Malaysian and regional advertisers to reach a vast, sophisticated new audience through a very effective and extremely affordable channel”.

 
One of the screens at Lot 10 Shopping Centre in the heart of Kuala Lumpur’s famous shopping district, Bintang Walk.

Narrowcasting is a growing trend in advertising, allowing advertisers to deliver a customised message to a specific audience. Compared to conventional broadcasting, narrowcast offers clients a more economical and effective means of advertising. Interest in this technology is running high and has seen relatively large investments such as the recent investment by global investment firm, The Carlyle Group, of US$15 million in a Shanghai-based media company which operates narrowcast video advertising networks in China. 

Patrick Chew, Creative Director of YTLIS, said, “Narrowcast provides a gateway for our creative young people to hone their talent in the UK and other international media industries”.

Meanwhile, the proposal marks YTL e-Solutions’ progress in its core competency of technology incubation. “YTL e-Solutions will be the first MESDAQ company to list a subsidiary on the LSE. YTL e-Solutions was listed on the MESDAQ in July 2002 to invest in and incubate viable companies developing new evolving technologies for their use and adoption in Malaysia. YTLIS, acquired in 2002, has built up the narrowcast business in Malaysia and we are now ready to expand internationally,” said Amarjit Singh Chhina, Executive Director of YTL e-Solutions.

To read the announcement on the Bursa Malaysia website, please click HERE

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